A marketing campaign is nothing more than orchestrated noise around your product.
Here’s an example of how to keep a campaign going when everything is going well…
A campaign is about creating orchestrated noise
… that’s my definition, but really that’s all a campaign is.
Running Facebook ads, that’s NOT really a campaign. It can be part of a campaign, but it’s NOT a campaign on its own…
Marketing campaigns are a dying art… which means MOST people are leaving money on the table.
Think about this…
We’re no longer just in the information age, we’re in the attention age where the loudest, not the best, is more likely to get paid.
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